Search is changing faster than ever. AI crawlers read along, answers come from language models, and "GEO" — generative engine optimization — suddenly sits next to classic SEO. SEO-Day 2026 puts exactly that shift on stage.
Cologne, 19 November
The SEO-Day runs at the RheinEnergieSTADION with 30+ speakers, among them Johannes Beus (Sistrix), Marcus Tober (Semrush), Malte Landwehr, Finn Hillebrandt, Dominik Wojcik.
Topics range from logfiles for AI crawlers through GEO rankings to reporting with BigQuery — the 2026 thread is how search and language models grow together.
ExpertDay the day before
On 18 November the ExpertDay, the confidential pre-event, is all about AI-coding and product development with AI. 100 seats, raffled among the first 300 ticket buyers, applications via the ticket shop.
For yippy this is home turf: SEO, GEO and AI-coding are exactly where search, marketing and built products converge in the Intelligence Age.