Marcus Tober founded Searchmetrics in 2005 and, as its CTO, shaped data-driven SEO analysis, best known for annual ranking-factor studies. Since 2022 he has led the enterprise business at Semrush as SVP of Enterprise Solutions.
Focus
His focus is enterprise SEO and search data; the clients he has worked with include brands such as eBay, Adidas, and Walgreens. He speaks regularly at conferences such as OMR, SMX, and Web Summit.
In 2026 Tober takes the stage at SEO-Day in Cologne.