What is Skool?
Skool is an all-in-one online platform designed for course creators, community builders, and knowledge entrepreneurs. It combines features for hosting online courses, building communities, and managing memberships in a single integrated solution. Key features of Skool include:
- Online course creation and hosting
- Community-building tools (discussion boards, live events)
- Gamification elements (leaderboards, points, levels)
- Calendar for scheduling events
- Unlimited members and courses
- Video hosting (through third-party integrations)
- Analytics tools
The platform aims to simplify the process for creators by eliminating the need for multiple separate tools, putting everything in one place with a single login.
How much is Skool?
Skool has a straightforward pricing model:
- $99 per month for a single group
- 14-day free trial available
This pricing includes:
- Unlimited courses
- Unlimited members
- All features and tools
- One group (additional groups cost $99/month each)
Compared to other similar platforms, Skool’s pricing is considered to be in the higher mid-range. Skool offers multiple ways for creators to monetize their content and communities:
- Paid memberships: Charge recurring fees for access to your community.
- Course sales: Sell individual courses or course bundles.
- Subscription models: Offer monthly or annual subscriptions for premium content.
- Tiered pricing: Create different membership levels with varying benefits.
Skool has recently introduced its own payment system, which is reportedly cheaper than Stripe. This system allows creators to easily set up pricing and collect payments directly through the platform.
Leadership and Investment
Skool was founded by Sam Ovens, who serves as the CEO, and Daniel Kang, who holds the position of CTO. Sam Ovens, known for his success in consulting and online education, focuses on ensuring a quality experience for users, emphasizing student satisfaction and community growth.
Alex Hormozi, a prominent entrepreneur and investor, is also involved with Skool as an investor and co-owner. His participation has contributed to the platform’s growth and visibility, providing financial support and strategic insights to further its mission of empowering creators and learners worldwide.
Community Insights
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Privacy: The majority of communities on Skool are private, often requiring membership approval for access.
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Popular Topics: Communities cover a range of subjects, including Sales & Marketing, Business, Personal Development, E-commerce, Love & Relationships, and Mental Health.
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Membership Size: Community sizes vary, with some groups boasting over 1,500 members, while others maintain smaller, more intimate participant numbers.
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Engagement: Activity levels differ across communities, with some groups having over 1,000 posts, indicating high engagement, while others show lower activity levels.
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Access Models: Communities offer various access options, including free-to-join groups and paid membership models that may provide premium content or coaching services.
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Visual Identity: Each community on Skool features its own logo, color scheme, and cover image, with a diverse range of visual styles represented.
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Management: Communities are overseen by an owner and a team of administrators, with the number of admins varying from one to multiple per group.
