Marcus Tober founded Searchmetrics in 2005 and scaled it into a global enterprise platform for SEO and content marketing as its CTO. The annual “Searchmetrics Ranking Factors” studies he initiated became an industry benchmark for Google ranking correlations.
Career
Since January 2022 he has been SVP Enterprise Solutions at Semrush, building out its enterprise division. He holds a computer-science diploma from Beuth University Berlin; in 2016 he was named European Search Personality of the Year.
With over 20 years of experience, Tober is one of the SEO industry’s veterans, also active as a keynote speaker and business angel.