Profile

Marcus Tober

FG

SVP Enterprise Solutions at Semrush and founder of Searchmetrics, one of the defining figures of the European SEO scene.

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Category Business

Updated Jul 12, 2026

Marcus Tober founded Searchmetrics in 2005 and, as its CTO, shaped data-driven SEO analysis, best known for annual ranking-factor studies. Since 2022 he has led the enterprise business at Semrush as SVP of Enterprise Solutions.

Focus

His focus is enterprise SEO and search data; the clients he has worked with include brands such as eBay, Adidas, and Walgreens. He speaks regularly at conferences such as OMR, SMX, and Web Summit.

In 2026 Tober takes the stage at SEO-Day in Cologne.

Author

FG

Frank Geldschläger

Die ZENTRALE Community bereitet Inhalte, Themen und Perspektiven so auf, dass sie Orientierung bieten, neue Impulse liefern und den Austausch fördern. Dabei steht die Relevanz für die Community im Mittelpunkt.

Topics

SEO SEO-Day

Languages

Marcus Tober Deutsch