UPLOAD Content Academy

Academy learning objectives

• You have set up an initial content strategy that you are continuously working on
• You know how to find topic ideas and approach editorial planning professionally
• You know the characteristics of excellent content and continuously improve your content
• You optimize your content, for example for search engines or for longevity (“evergreen content”)
• You plan the distribution of your content from the very beginning and know how to reach your readership
• You monitor the success of your content and interpret the numbers correctly
• You use AI tools like ChatGPT successfully and ethically

and a lot more! See the overview of lessons below.

The UPLOAD Content Academy is perfect for ongoing learning.

It’s not a course that you complete once and then check off. That’s why we have different formats:

Instructions and tips in 100 lessons

You can see the topics below. A new lesson is added every week. In the lessons, you’ll receive practical instructions with tips, mnemonics, and exercises.

Stay up to date with more than 100 issues of the magazine

Six times a year you will receive a new issue with a focus and on other current topics. This way you will always stay up to date on your profession.

Go deeper with more than 100 “UPLOAD Spezial”

Detailed excerpts from specialist books that cover a topic in great depth. They also often revolve around related topics.

Learn more in 13 e-books and online courses

You can use these to delve deeper into a range of topics.