OpenAI's Not Dropping a Search Engine

yippy
2 min read
May 13, 2024 6:43:33 PM

Despite what you might've heard, OpenAI—yep, the folks behind all those AI chatbots and beneficiaries of some serious Microsoft cash—says nope, they're not rolling out a new search engine or unveiling GPT-5 this Monday.

A spokesperson from OpenAI cleared the air with The Register recently, squashing the rumors. CEO Sam Altman's also on board, debunking the gossip on social media.

For Microsoft, which has already integrated OpenAI's ChatGPT into its Bing search engine, this news probably comes as a small sigh of relief. Meanwhile, Reuters, which stirred the pot with its claim about OpenAI launching a Google Search rival, might need to double-check its sources—or prepare to say, "Told ya so."

Timing's interesting though—just a day before Google's big annual event, Google I/O. But OpenAI's just teasing some updates to ChatGPT and GPT-4, which frankly sounds a bit tame for all the hype they're stirring with invites to a live demo and social media posts. Rumor has it, they might show off a voice-controlled assistant.

Altman's hinting at something magical coming up, giving off strong Apple-event vibes minus the usual flurry of adjectives. But let’s not get ahead of ourselves—it's not going to be anything risqué like some of the wilder guesses floating around.

As for the bigger picture, it looks like OpenAI's still exploring how its AI can play nicely with traditional search, possibly by helping summarize news content in chatbot responses. But don't expect AI to take over search completely. These tools aren't built to replace keyword search and its clear trace of document origins—something AI summaries can't provide yet.

And while we're at it, the whole AI and search integration faces a big challenge: making money. Unlike traditional search which thrives on ad revenue, AI's way of keeping things within its own platform changes the game. Plus, AI's an expensive game, and as everyone starts guarding their data more fiercely, costs are only going to climb.

Bottom line: OpenAI and its tech buddies need a solid plan if they're going to shake up the search industry without stepping on too many toes or sidelining content creators.

Oh, and in a quirky twist, OpenAI had a little copyright kerfuffle over its logo on the ChatGPT subreddit. But that's all smoothed over—they've given the green light for the logo to stay put.

Topics: Search AI