---
type: Article
title: "Direct-to-Audience: Selling Without Middlemen"
description: "Why creators who own their distribution capture more value than those who rent reach from platforms."
resource: "https://yippy.com/t/zcbesodih2pt/"
locale: en
published: "2026-05-10T17:54:54.643Z"
timestamp: "2026-07-16T19:18:00.798Z"
tags:
  - "articles"
---

# Direct-to-Audience: Selling Without Middlemen

Why creators who own their distribution capture more value than those who rent reach from platforms.

**Contents**

- The Platform Problem
- Direct-to-Audience Model
- The Trade-Off

Full text: https://yippy.com/t/zcbesodih2pt/