---
type: Article
title: "Direct-to-Audience: Selling Without Middlemen"
description: "Why creators who own their distribution capture more value than those who rent reach from platforms."
resource: "https://yippy.com/t/y1a3hk7kztrmxuesnrmd/"
locale: en
published: "2026-05-10T17:54:54.643Z"
timestamp: "2026-08-02T16:26:08.665Z"
---

# Direct-to-Audience: Selling Without Middlemen

Why creators who own their distribution capture more value than those who rent reach from platforms.

**Contents**

- The Platform Problem
- Direct-to-Audience Model
- The Trade-Off

Full text: https://yippy.com/t/y1a3hk7kztrmxuesnrmd/