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In content-related professions, creativity is essential. At least, it is if you want to be successful in the long term. In this issue, we look at whether and how AI can stimulate your own creativity, why interdisciplinary teams are a good idea, why people are still needed in content processes despite AI, how artificial intelligence affects the creative industries as a whole, how you can come up with ideas for distinctive visuals, and how you can avoid social media algorithms from ruining your original ideas. In further articles, we explain UX writing, do away with ‘reach’ as a metric, and show you how internal content distribution works.